I designed and executed a targeted communication strategy for Viva Panettone’s peak holiday season, aiming to increase visibility and drive seasonal sales.
The campaign included social media content, tasting events, and partnerships with retailers. Email marketing was a strong asset, with a 52% open rate and 20% click-through rate.
I also updated the brand’s website with new products, improved delivery system info, and implemented a CRM to better manage customer relations.
From content creation to performance tracking, I ensured a consistent and engaging digital presence throughout the campaign.
→ A result-driven project focused on visibility, user experience, and festive brand engagement.
