Vegan Wagon is a wellness and plant-based culinary concept led by Chef Alex, combining bespoke events, conscious travel, and holistic services. Since 2024, I’ve been supporting the brand’s repositioning through a complete overhaul of its digital presence and marketing direction.
I led the redesign and content update of the website, defining the structure, service offering, web copy, and visual direction in collaboration with a developer, to deliver a user-friendly, coherent platform aligned with the brand’s values. I also took charge of the ongoing web design maintenance and content integration to support evolving business needs.
Beyond digital work, I crafted the new marketing strategy and coordinated a full creative refresh. This included an on-site photography session in Switzerland to capture Chef Alex and his services in context, providing a refined and authentic visual base to relaunch communication efforts.
From strategy to execution, I combined content writing, visual production, UX logic, and brand storytelling to support Vegan Wagon’s next phase of growth.
→ A hybrid role at the intersection of brand strategy, content design, and creative repositioning.
