I met Chef Alex in 2024 and have been working with him since to translate his experience and story into a wellness coaching practice. From website redesign to marketing and content creation, I provide structure, tone, and help reshape how the brand presents itself.
I built the marketing strategy and led a creative reset. I traveled to Switzerland to capture Chef Alex in his element, the textures of his world, something real to build from. Then to the US to meet his friends, partners, and clients, filming in the spaces where he actually works. No stock images or borrowed aesthetics. Just him, his practice, and the landscapes that shaped it.
I manage video editors to bring these stories to life, overseeing content that reflects the depth and authenticity of the work. From brand positioning to on-the-ground creative direction, I help Vegan Wagon step into its next chapter, where the story finally matches the substance.
