Kelly Nauleau — Narrative Strategy
You have a story that travels.
Make it speak to the right people.Narrative strategy for cultural destinations, heritage sites, and independent hospitality.
Start the conversation
The gap
Your destination has a narrative. But when you
cross a border, something gets
lost in translation.
People don't book a destination, on réserve un sentiment d'appartenance. They seek authentic experiences to elevate their perspectives. Creating lasting memories, your brand plays a crucial role in this.
However, most destinations present one version and wonder why two markets don't convert.
If your narrative isn't resonant, you aren't just losing bookings; you're losing your meaning.
What I
actually do.
I help cultural destinations and independent hospitality brands identify what makes their story different, and translate it across markets without losing their uniqueness.
Having lived and worked across France, North & Latin America and the UK, I understand how the same story lands differently depending on where it's told and how to close that gap through strategic positioning, editorial direction and cultural resonance.
Selected experience
Francophone film festival, Montréal. 20 films, 2 exhibitions, 40 guests. Institutional partnerships, editorial content, and media visibility across French and North American markets.
One of France's most significant heritage sites. Cultural site, 4★ hotel, 1★ Michelin restaurant. French and international press, European and North American delegations.
Internationally touring performing arts company. Brand positioning and content strategy across digital platforms and international markets.
What you
leave with.
- A clear narrative direction for one or several target markets
- A cultural reading of how your story lands and where it loses people
- A framework to align your communications, editorial, and sales language
- A first structure to brief your teams, agencies, or partners
"Your story keeps you from being forgotten."
Kelly Nauleau — narrative strategist and brand architect
What you hide is what connects you; every piece of your story holds more power than you think.
Formed through years of moving between cultures, languages, and identities — Europe, North and Latin America — I've learned to detect quickly the points of tension that distinguish one narrative from another.
My approach, The Unfolding Methodis grounded in deep reading: revealing the patterns, contradictions, and truths that shape a story, then giving them structure and form.
This is not a content production or social media management service.
It is a strategic narrative work for organisations ready to think differently about how they are perceived across markets.
Your market is
waiting for a story
it can feel.
To understand your situation and explore what's possible together.
SessionA narrative reading to identify the gap between how you tell your story and how it lands across markets.
Full mandateA complete strategic narrative engagement. Send a message to start the conversation.